Set up Alerts.
Click on the link and you’ll be directed to a window to create alerts. These will be fed into the e-mail account you provide. Then it’s up to you to check your e-mail as frequently as needed to stay on top of your subject.
When you set up, you’ll need to decide how often you want the e-mails sent. Select “once a day” or “as-it-happens.” Where it says “type,” I’d recommend “comprehensive.”
Create as many alerts, using a variety of terms, as you want. To begin I might start with five. See what volume that produces for a day or two. If you think you need more, add more. See the author’s notes for how to choose your words.
In this post, blogger Gina M. Chen shows the ways multiple-media platforms were used in the shooting in Binghamton, N.Y.
Here’s how she explained it on her blog, Savethemedia.com:
“What was happening in Binghamton was told through traditional stories, blog posts, tweets, video, slide shows, Google maps. People could take advantage of what they wanted to view, listen to, read. They could choose to examine all the information, or just get a short update. The New York Times followed the story on its “The Lede” blog, which gave brief updates, reminiscent of tweets, but with better grammar and spelling and greater length. The Press and Sun Bulletin invited readers to e-mail the paper if they were witnesses to the scene. My own newspaper offered readers a thorough aggregation of information, including links to other media organizations, along with original reporting. News organization generally do a great job of covering major breaking news, but to me this showed clearly how new media is changing how we do that for the better.”